I perceive co-creation with a cinema team, an art director, designer or writer as an exciting opportunity to mix our creative energies, exchange tips and tricks and produce a stunning result.
My fresh and outside view of your business challenges, my experience in diverse industries, my commitment to quality, my artistic resourcefulness… all contribute to a precise vision of what the creative solutions should be. But my 25 years of working with clients continue to show, again and again, that a client possess impressive knowledge of their company, customers and industry.
In fact, those 2 assessments — from the outside and the inside — are complementary, and when combined, create solutions not only pretty, but mightily effective.
Instead of the regular delegation, collaboration between the client and myself helps combine a creative approach with the accumulated knowledge, share ideas, brainstorm and achieve results that the client or myself would be incapable of accomplishing working alone. That is why I work with, and not for, you.
I tap into my experience in film, photography, art direction, design and writing to consult and advise.
I respect my clients: I reject obscurantism. Explaining the imperatives of photography to a non-photographer or complicated design decisions to a non-designer is difficult, takes time and effort. But I think clients deserve to know and understand my creative choices and how these choices solve their business challenges. Educated clients can make informed decisions, which is always better for the project.
I want to win. And I want you to win too. I want what’s fair for both of us.
The win / win approach changes an adversarial negotiation and attack / defense type of service into mutually profitable collaboration. I prefer the win / win approach or no deal at all.
Your needs as a client and my needs as an artist are often complementary and not conflicting. With careful analysis of each one’s needs, communication and empathy, two sets of needs can frequently fit together.
Moreover, the win / win approach not only sounds more ethical, but impresses with results beyond the expected, and in a much more peaceful work environment. Collaboration creates more value than confrontation.
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