I perceive co-creation with a cinema team, an art director, designer or writer as an exciting opportunity to mix our creative energies, exchange tips and tricks and produce a stunning result.
My fresh and outside view of your business challenges, my experience in diverse industries, my commitment to quality, my artistic resourcefulness, all foster a strong vision of what the creative solutions should be. But clients possess impressive knowledge of their company, customers and industry. Both visions are complementary, and when combined, create the best creative solutions.
Collaboration between the client and myself helps combine visions, share ideas, brainstorm and achieve results that the client or myself would be incapable of accomplishing working alone. That is why I work with, and not for, you.
I respect my clients: I reject obscurantism. Explaining the imperatives of photography to a non-photographer or complicated design decisions to a non-designer is difficult, takes time and effort. But I think clients deserve to know and understand my creative choices and how these choices solve their business challenges. Educated clients can make informed decisions.
I want to win. And I want you to win too. I want what’s fair for both of us.
The win / win approach changes an adversarial negotiation and attack / defense type of service into mutually profitable collaboration. I prefer the win / win approach or no deal at all.
Your needs as a client and my needs as an artist are often complementary and not conflicting. With careful analysis of each one’s needs, communication and empathy, two sets of needs can frequently fit together.
The win / win approach is certainly ethical, but the reason for its great success is that it works. Collaboration creates more value than confrontation.
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