ANATOLY IVANOV / PROSE / 2020-07-02

HOW TO USE INSTAGRAM TO LEARN ABOUT SOMEONE

by Anatoly IVANOV

PSYCHOLOGY / SOCIAL MEDIA / SOCIETY / ESSAYS

Instagram is a great tool to get to know people. Open a profile and:

  1. Scroll through their posts — sample their taste (or lack thereof), attention to detail (feet cut off, random branches in the frame, etc.)
  2. Pay attention to the number of selfies — gauge their vanity, egotism and insecurity.
  3. Read through the captions — a collection of hashtags or a carefully crafted story?
  4. Check out their replies to comments, especially to praise and criticism — is it mostly emojis and thank-yous or witty invitations to a conversation?
  5. Take a look at who they follow — do they follow B2C brands, models and influencers… or B2B tool-makers / providers, artists and designers?

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