ANATOLY IVANOV / DESIGN / ADVERTISING /   <      >  

IRINA SA YELLOW PAGES AD

“(Re)discover Switzerland in a one or two day outing”. This Geneva Yellow Pages ad invites the locals to visit destinations they would not even expect to find in their country. I co-authored the text and used my photograph for the ad’s design. A stunning majority of the Swiss living 50 km (30 mi) from the place would not recognize the castle.