ANATOLY IVANOV / DESIGN / ADVERTISING /   <      >  

MANAGERIS E-EXECUTIVE AD

Manageris publishes synopses of books on management. Clients can receive the synopses by mail or download them on a customized web site, e-xecutive. The magazine ad promoted that new on-line service to top-ranking executives. Manageris preferred to start with a lower budget: the usage rights for a photograph would not fit in, so we created a simple but efficient illustration mixed with typography we had used for their web site.