Simple #ad copy #writing tip: don’t start with a yes/no question. 🤦🏻♂️
Bad: “Looking to buy an all-electric Mercedes?” “Want a stable job in the fintech?”
Too easy to answer: NO!
Can anyone here explain me how they decide to buy a #perfume after seeing an #ad, please? How’s you personal preferences for a _smell_ gets an override from a _visual_?
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