ANATOLY IVANOV / PROSE / 2025-01-15

CLOSING THE HUMAN REWARD CIRCUIT WITH GENERATIVE AI

by Anatoly IVANOV

GADGETS / PERFORMANCE ART / PSYCHOLOGY / SOCIETY / ESSAYS

Already today, entertainment is digital — Netflix, Instagram, TikTok, YouTube, OF. Solitary, seamless, and instantly gratifying. 9,99 per month. Now imagine adding an LLM tailored to your personal data (like OpenAI’s custom instructions): the dopamine-endorphins reward loop closes, bypassing the unpredictability of external human systems entirely. No jealousy. No nagging about calorie count. No poorly written screenplays. No preachy indie film directors. No awkward pauses when someone doesn’t know what a Carnot cycle is — or why Bayesian stats matter. Everything you need in one person-place. Always awake. Very attentive. Perfectly customized. Infinitely patient… and passionate.

For a deeper dive, check out Daniel Faggella’s article, “Generative AI and Human Reward Systems,” on Emerj.

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