ANATOLY IVANOV / PROSE / 2020-02-20

DOES YOUR COMPANY KNOW HOW TO LIVE FOR ITS CLIENTS?

by Anatoly IVANOV

MANAGEMENT / SOCIETY / ESSAYS

The French art the vivre? Sure. For yourself. Not your clients.

That’s one the main reasons why so many American companies win in Europe. Amazon, Netflix, Apple, 3M, Starbucks, Tesla, UPS… bust their asses to serve.

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