ANATOLY IVANOV / SERVICES / PROFESSIONALISM

More than just a set of competencies, professionalism defines my attitude, a moral values system that governs my actions.

CARE AND CONSCIENCE

As a professional, I care deeply for my art, my clients, my industry and the public.

Most of the time, I am a one-man show. I do not hide behind a wall of corporate impersonality and non-accountability. I engage my personal integrity, conscience and self-respect to deliver the best in quality and in collaboration, all the time.

HONESTY

I prefer an open, direct and honest approach to doing business. I consider flattery a disservice to the client. Solutions start with a straight look in the eyes of the problem.

TRUST BUT VERIFY

I expect my client to be as honest and as conscientious as I am. However, I constantly check for the all too human misunderstandings and errors.

COURAGE

I like new, challenging assignments. I feel comfortable with change, ambiguity and the unknown. I believe in achieving expert results in any activity and prefer high risk / high reward opportunities. That said, I choose calculated risk over gambling.

PERSEVERANCE AND FOCUS

My friends have nicknamed me “bulldozer”. I am familiar with setbacks and complications of real-life projects. I persist until the objective is achieved.

OVER-DELIVERY

I tend to over-deliver and over-achieve. I shoot 15 great pictures instead of required 5. I design grid systems with future needs of the client in mind.

BUSINESS PROCEDURES, WORKFLOW AND PROJECT MANAGEMENT

Business is business. I avoid artistic blur, spoken arrangements, ambiguous pricing, goal misunderstanding, scope creep and missed deadlines.

My 3 years in business school and 21 years of professional experience contribute to a solid and accurate system of business and legal procedures. A precise workflow – from estimate to first presentation, to delivery memo, to invoice – streamlines and regulates the sometimes-chaotic creative process. Detailed Terms and Conditions signed for each project spell out every agreement. Read more about my work methods.

GIVE BACK

I learn a lot from people who share their knowledge and experience. I owe my family, mentors, teachers and friends, as well as artists and authors I do not know personally.

I have amassed a lot of thoughts and experiences. I relish the opportunities to share what I know with people who are interested, people who want to learn and improve. My prose is a way to give back to the community, to give answers I could not find when I was looking for them myself. Read some of my essays.

FURTHER READING

Read through my collection of tweets about professionalism.

NEXT : ANATOLY IVANOV / SERVICES / COLLABORATION

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