As in the previous years, I went to the European OutDoor show in Friedrichshafen, Germany, this July 2009, the major outdoor gear show in Europe and only a bit smaller than the world’s largest, Outdoor Retailer in Salt Lake City, USA. The trade fair was huge: 810 exhibitors, 19 300 visitors. I’ve spent 5 days there, sieving through tons of gear to find stuff that is:
But instead of bringing home piles of printed material and then publishing selected gear previews on my web site, I’ve decided to change my workflow and experiment with live coverage on Twitter. The result: my #OutDoor09 tweets.
While tweeting had become a standard practice at the Outdoor Retailer in Salt Lake City, I was the only journalist, out of 944, to tweet from the European OutDoor this summer. So, unless I’m mistaken, I’ve provided an exclusive Twitter coverage of the event. Europe lags behind, but I predict it will catch up later, as always.
In any case, I’ve liked the separation of my efforts in 2 groups:
Some of the tweets become either a short preview or a full-blown review on my web site later on (a dedicated post explains the difference between previews and reviews.)
And of course, you can read more about my reasons to publish on Twitter and find out the possible benefits to you in one of my previous posts. Or express your opinion about my new modus operandi below.
Find out more about my posting and comments policy, as well as publishing frequency and copyright issues.
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