Editorial informs. Art serves no specific purpose.
Websites, apps, brochures, catalogs, direct mail, stickers, flyers, point-of-purchase displays, even old-school ads — in magazines, on billboards, street furniture, bus sides, taxicab mounts, subways and trains… all sell products, services and brands.
As an art director, I combine my motion and still photography, digital retouching, design and copywriting to create advertising that spills across offline and online media. Consistency and presence — key to grabbing those microseconds of attention in a distracted world.
I also enjoy co-creation with talented people, when I can focus solely on advertising direction, photography or design, in order to contribute to a creative solution to your client’s needs.
I studied in business schools and interned in marketing departments of numerous companies before co-founding my own ventures: since 1999, I constantly switch between “art mode” and “client mode”. Pretty? Sure. But how does it serve the client’s strategy?
Take a look at my advertising portfolios in photography or design, read some of my texts and contact me for a quote.
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