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IRINA SA AD IN “GENÈVE – LE GUIDE” (GENEVA GUIDE)   +  

A variation on the theme of “Unforgettable memories of Switzerland”. We placed this banner-format ad under the table of contents for as much impact but for a lot less money than the Adler ad. The message repeats with a full-page version ad several pages later. Most Swiss can’t guess this castle either (also my photograph).