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IRINA SA YELLOW PAGES AD   +  

Interstate emulates the signage alphabets of the US Federal Highway Administration. Exceptionally readable, the typeface evokes the essence of Irina SA: the road and travel. This ad invites the locals to visit destinations they would not even expect to find in their country. A stunning majority of the Swiss living 50 km (30 mi) from the place would not recognize the castle on my photograph, that also includes the company’s minivan.