ANATOLY IVANOV / PROSE / CATEGORIES / MARKETING

THREATENING YOUR CUSTOMERS TO FORCE A PURCHASE IS A BAD IDEA

MARKETING / RUNNING / REVIEWS / 2023-11-26

Even online, the French struggle with “customer service”. A retailer of running shoes, i-Run, has been sending me monthly e-mails warning that the €8.29 credit I had after buying from them will expire today, if I do not re-order immediately. They’ve just sent me a  + 

SOCIAL MEDIA VS YOU?

MARKETING / PSYCHOLOGY / SOCIAL MEDIA / ESSAYS / 2019-03-20

Facebook, Instagram and Twitter are platforms run by multi-billion-dollar companies with near infinite resources, best research and development teams, top neuroscientists and unscrupulous user interface designers. Huge companies working to make your experience on social media as sticky and addictive as possible. To take over  + 

YOUR SOCIAL NETWORK IS MORE IMPORTANT THAN YOUR TALENT

ART THEORY / MARKETING / LINKS / 2019-03-05

Artists with a large and diverse network of contacts are most likely to be famous, regardless of how creative their art is. Specifically, the greatest predictor of fame for an artist is to have a network of contacts from various countries. https://www.artsy.net/article/artsy-editorial-artists-famous-friends-originality-work  + 

OUTDOOR TRADE SHOWS: PLACES, DATES AND OVERVIEWS

BACKPACKING / CLIMBING / MY NEWS / REVIEWS / 2008-08-01

The outdoor sports industry has its own trade shows. These events gather manufacturers, retailers and press (me included) to have a look at new gear and discuss new trends. I list and briefly describe and compare the major trade fairs.  + 

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